Results You'll Experience with Site Visitor Match
What drives these results
Gain immediate advantages and results – guaranteed!
➔ Advantage: Because you’re only advertising to the people who matter, you get much higher leverage on your ad spend. And because Site Visitor Match "sees" your prospect in detail, you have a first-mover advantage to continue the conversation with your prospect bringing them back to your funnel. Think relevancy & reach, repetition, frequency. Reach without relevancy is wasted dollars.
◆ Result: We typically see very significant improvement in conversions and campaign performance. See "Success Stories" below for details.
Reduce Your Costs
➔ Advantage: Because we allow you to focus your limited marketing budget only on those prospects who are likely to buy, you can stop wasting money on those who won’t. And because you’re eliminating those people who aren’t interested — which might represent up to 70% of the ads you’re running now — more people click (higher CTR) and you pay less (lower CPC).
◆ Result:We typically see a 25% to 75% reduction in click costs across the board and get results like these…
Extend Your Marketing
➔ Advantage: We all know that how you follow-up with people after they've entered your sales funnel by opting in is critical for conversions. How would you like to follow-up with people BEFORE they enter your funnel?
◆ Result: Site Visitor Match can extend your marketing…to automatically connect with your anonymous site visitors with the knowledge they visited your site and a specific page. Powerful. Your ads can now be hyper targeted. Use a laser not a shotgun. Close more, faster because you know something others do not. What your prospect wants!
Gain Sales Match Accountability
➔ Advantage: 100% Sales Match Accountability, means full ad-spend attribution. We track your prospects from ad to click to site visit to sale, whether that sale occurs through an online channel or offline. By resolving the identity of prospects, you’re able to fully account for any sale, no matter which channel they come from.
◆ Result: Because most targeting is anonymous, you don’t truly know who your prospects are. When you don’t know who they are, you can’t have full accountability. site Visitor Match gives you the ability to know who your prospects are thanks to identity resolution. Now you can match a sale back to the campaign source. Powerful.
Target People Not Cookies
➔ Advantage: Cookies are fickle things. They opened up the ability to turn a computer into a remote data store. We learned we could use that to follow someone and remarket to them, but they are not perfect. Cookies expire, they often are owned by someone else (i.e. Google/FB), they can be cleared and blocked. Site Visitor Match overcomes these limitations by taking control of the data and moving it from the computer to the cloud. Your cloud!
◆ Result:Gaining control/ownership of the data allows you to focus your marketing efforts on the prospects who matter most, and produce better results in less time because you know more and have more control over when your message is presented to the prospect.
Control Your Data
➔ Advantage: Under the current system, you don’t have access to the data you generate without relying on a powerful supplier such as Facebook or Google to allow access to it from within their platform. SVM allows you to manage AND use all of your first-party data in one place, regardless of the platform it originated from.
◆ Result: Because you now control your data, it can be used in ways that were previously impossible. SVM gives you a permanent audience under your management that can be used on any platform and at any time, forever. Marketing your own products and services is just one of the ways in which it can be used. Joint ventures, affiliate deals, list rentals and many other opportunities (more on this below) become possible when you own your data.
Become Platform Agnostic
➔ Advantage: Right now, website visitors who take no action on your site are lost to you. You can retarget those visitors, but only using a third-party’s pixel and only within their walled garden -- Google on Google’s inventory, Facebook on their inventory, and so on. With SVM, you own the audience. Not a third-party. And the audience is permanent. Because thanks to identity resolution, you aren’t targeting an expiring cookie, you’re targeting a person.
◆ Result: Gain total and permanent control of your first-party data means that you can become platform-agnostic. It allows you to run true omnichannel marketing campaigns and to beat the problem of relying on a powerful supplier to generate leads and sales. It also opens up the ability to use email, direct mail or outbound phone calls (and soon addressable TV and radio) to reach your site’s visitors on your terms and in your time frame.
Gain Control of Re-targeting
➔ Advantage: Retargeting today is siloed, out of your control, or both. Platforms capture your site’s data and then rent it back to you in the form of retargeting audiences that can only be reached using that provider’s platform and inventory, and under their terms. With SVM, you own your data and the access to it.
◆ Result: You can retarget any audience when, where and how you please, across any channel and on any platform, online or off. Thanks to Identity Resolution, you open up omni-channel marketing possibilities that would be impossible without SVM. In addition to standard but ENHANCED retargeting, you can…
Expand Your Reach
➔ Advantage: SVM audiences can be used as highly relevant InMarket “seed audiences” to exponentially expand your reach. By uploading your SVM audience to the platform and asking for a “lookalike,” the platform will use your first-party data to create a larger audience of their users who match the behaviors of your SVM audience. You can create lookalike audiences on platforms such as:
● Google/YouTube via Similar Audiences ● Facebook/Instagram via Lookalike Audiences ● Twitter via Tailored Audiences ● Amazon via Advertiser Audiences ● LinkedIn via Matched Audiences
◆ Result: As with SVM audiences, your unique InMarket Lookalike audiences can be leveraged in a variety of ways. You can…
● Find new customers for your own products or services. ● Partner with complementary but non-competing companies to promote their products and services for a percentage of revenue. ● Rent your Lookalike audiences for use by other companies on a per-usage basis. ● Run Joint Venture promotions. ● Promote CPA offers. ● License your Lookalike audiences and charge a monthly fee.
Leverage Your New First Party Data
➔ Advantage: With SVM you can grow an InMarket audience 10x - 20x faster than with any other method, such as relying on form-fills or opt-ins. This opens up enormous possibilities to partner with businesses that desperately want access to exactly the kind of data that you own.
◆ Result: Opportunity for Incremental Revenue - Who else could benefit from having access to your first-party data? Partnerships, co-marketing opportunities, “list swaps,” rentals and many more opportunities become available to you. List brokers and data companies charge enormous sums for doing nothing more than providing lists to companies that are based mostly on third-party data. What could you charge for access to verified first-party data that also comes with identities attached?
Site Visitor Match is the simplest, fastest, safest, most predictable way to generate an excellent return on investment and keep your business growing.
Get the Site Visitor Match Advantage!
Contact us to learn more: 262-456-4485 or fill out the form below.