Identity Resolution & Cookie-less People-Based Targeting
Target Actual Buyers
Personally target your ideal customer
Reach them everywhere, for less cost, indefinitely
Introducing InMarket Targeting
It’s Simple – Just Target Better
What is IMT?
InMarket Targets prospects who are not yet your marketing funnel - but they are actively searching for the product you sell. Their online behavior tells us this fact.
They represent your best and fastest path to profits. And thanks to Identity Resolution, you know exactly who they are.
Reach them anywhere, anytime, as often as you want.
What does IMT do?
InMarket Targeting uses Behavior Tracking, Identity Resolution and Machine Learning AI to identify prospects who are actively pursuing a purchase of what you sell, in real time.
By doing this, we turn unknown prospects into a “flesh and blood” lead by providing that person’s name, email address, mailing address and phone number.
This is information that you own and control forever.
How does IMT work?
When you place our SMART Pixel on your website, we’re able to capture your traffic and match back the identity of your visitors.
We’re also able to capture visitors’ behaviors pre- and post-click, and use that data as a training sample for your custom targeting algorithm.
This gives you unprecedented insight and ability to communicate effectively to your market segment and even 1:1 in some cases.
Why is this an advantage?
The advantage is knowing. Like knowing which people are actively searching for your product.
Everyday, your next potential customer commits hundreds of behaviors...pre-purchase behaviors, that leave irrefutable proof that they are actively preparing to buy what you sell...this, is an InMarket Lead.
They don't know who you are, and you don't know they are looking!
But with IMT you gain access to these prospects! Now you can market to them like never before - because you know what they want who they are.
What is the result?
The result of this advantage is it gives you the ability to extend your marketing to the right people at the right time. Just as they are starting to search for the product you sell.
And with Site Visitor Match (included with IMT) you can automatically send a postcard to a prospect who’s been to your website, for example.
The possibilities to extend and enhance your marketing are endless.
What is the bottom line?
You gain a competitive advantage over your competitors (you get to the prospect first!).
Increase profits because you reduce costs by 25-75%.
Close more because your marketing is relevant and timely.
Ok, that's enough...lets talk
Call, email or schedule our calendar and lets get started!
Marketers have a problem...
What is the problem?
Actually, quite a few...
1. Information is non-specific.
2. Identities are fragmented
3. Prospects don't use a single device or ad platform.
4. Campaigns are based on guesses and hard to track.
5. One-size does not fit all.
6. Online/Offline identities are not connected.
And there are more!
Prospects who are ready to buy are your best target. A better way to identify and engage them is needed.
What is the solution?
Your solution must isolate and reach ONLY prospects that are proven to exhibit multiple buying signals across multiple devices and channels - especially those visiting your website but not yet engaged.
And your solution must engage prospects where they are with a relevant message.
Prospects are bombarded with ads. A relevant way to engage is needed.
So how do I do that?
The challenge is to identify these 'buyer-ready' prospects. You need insight on your prospects behaviors such that you can market to them effectively and in a way that allows you to connect results with ad spend. Hard to do that when you don't know who they are.
Insight is required to qualify prospects. A cost-effective way to to do that is paramount.
Identity Resolution is the Solution
Continue your marketing conversation one to one and protect privacy.
This is what the industry is saying about Identity Resolution.
"Identity Resolution is the driving force behind modern marketing innovation."
The Strategic Role Of Identity Resolution Identity Is Context In The Age Of The Customer October 17, 2016
The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it's becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless and relevant cross-channel customer experiences.
Learn how to use Identity Resolution to improve customer experience
Learn how to use Identity-Driven Marketing to deliver relevant messaging
As consumers' expectations for omnichannel experiences grow, marketers should invest in the technologies that enable seamless brand experiences regardless of channel. Technologies such as cross-channel identity resolution will play a vital role in bringing omnichannel marketing to life.
Learn how to use Identity Resolution to improve customer experience
I'm ready to learn more...
Call, email or schedule our calendar and lets get started!
Stories of Success
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Get Site Visitor Match Working for you!
There’s no smarter, safer, more consistent way
to grow your company.
