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A lead gen campaign for a very experienced digital marketer spending millions in a highly competitive market.  The challenge was to beat an already optimized funnel performing well for a satisfied group of marketers.  In addition, we had to find the “right” leads that met certain qualifications (VOB – Verified of Benefits).    Costs were extremely high (CPL: $75, CPA $8,000 plus $700 for VOB).  The plan was simple, keep the funnel the same, improve the numbers.  CPL reduced to $30, CPA to $2,100 and VOB to $135.

 

Drug Rehab Existing Campaign

Multi-Channel Campaign Case Study

A lead gen campaign for a very experienced digital marketer spending millions in a highly competitive market.  The challenge was to beat an already optimized funnel performing well for a satisfied group of marketers.  In addition, we had to find the “right” leads that met certain qualifications (VOB – Verified of Benefits).    Costs were extremely high (CPL: $75, CPA $8,000 plus $700 for VOB).  The plan was simple, keep the funnel the same, improve the numbers.  CPL reduced to $30, CPA to $2,100 and VOB to $135.

Cost Per Lead Before/After

003-conversion
0 % Reduction in Cost/Lead
sales funnel
0 %
Reduction in CPA