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On a service that averages $10,000 – $12,000 per sale, a campaign to generate leads for a drug & alcohol rehabilitation center achieved a 22% conversation rate (from form completion) using InMarket Targeting leads, and a reduction in CPL of 21% over previous targeting methods.  The ONLY thing that changed was the targeting.

Lead generation campaign for a group0 of financial advisors generated appointments at $60.59 per appointment using InMarket Targeting data vs $181.56 per appointment using standard targeting.

A cancer hospital running a Facebook Lookalike campaign reduced its cost per lead from $200 to $25 – an 88% decrease in CPL and produced a healthy CTR of 60%.