Drug Rehab Existing Campaign
Multi-Channel Campaign Case Study
A lead gen campaign for a very experienced digital marketer spending millions in a highly competitive market. The challenge was to beat an already optimized funnel performing well for a satisfied group of marketers. In addition, we had to find the “right” leads that met certain qualifications (VOB – Verified of Benefits). Costs were extremely high (CPL: $75, CPA $8,000 plus $700 for VOB). The plan was simple, keep the funnel the same, improve the numbers. CPL reduced to $30, CPA to $2,100 and VOB to $135.
Reduction in CPA