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A cancer hospital running a Facebook Lookalike campaign reduced its cost per lead from $200 to $25 – an 88% decrease in CPL and produced a healthy CTR of 60%.

A lead gen campaign for a mortgage broker in Kentucky produced an average per lead cost of $3.  Industry norms are at least $30 per non-exclusive lead andover $100 for an exclusive lead.

In medical malpractice, a vertical where a single client can represent upwards of $1 million, InMarket Targeting leads performed 17x better than standard targeting.

A lead gen campaign for a very experienced digital marketer spending millions in a highly competitive market.  The challenge was to beat an already optimized funnel performing well for a satisfied group of marketers.  In addition, we had to find the “right” leads that met certain qualifications (VOB – Verified of Benefits).    Costs were extremely high (CPL: $75, CPA $8,000 plus $700 for VOB).  The plan was simple, keep the funnel the same, improve the numbers.  CPL reduced to $30, CPA to $2,100 and VOB to $135.