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CS001 – Drug Rehab Existing Campaign
Cancer Hospital
Facebook Campaign Case Study
A cancer hospital running a Facebook Lookalike campaign reduced its cost per lead from $200 to $25 – an 88% decrease in CPL and produced a healthy CTR of 60%.
in Cost/Lead
Kentucky Mortgage Broker
Facebook Campaign Case Study
A lead gen campaign for a mortgage broker in Kentucky produced an average per lead cost of $3. Industry norms are at least $30 per non-exclusive lead andover $100 for an exclusive lead.

Reduction in Cost/Lead
vs Industry Average
Medical Malpractice
Adwords Campaign Case Study
In medical malpractice, a vertical where a single client can represent upwards of $1 million, InMarket Targeting leads performed 17x better than standard targeting.


Drop in Cost per Call
Drug Rehab Existing Campaign
Multi-Channel Campaign Case Study
A lead gen campaign for a very experienced digital marketer spending millions in a highly competitive market. The challenge was to beat an already optimized funnel performing well for a satisfied group of marketers. In addition, we had to find the “right” leads that met certain qualifications (VOB – Verified of Benefits). Costs were extremely high (CPL: $75, CPA $8,000 plus $700 for VOB). The plan was simple, keep the funnel the same, improve the numbers. CPL reduced to $30, CPA to $2,100 and VOB to $135.


Reduction in CPA