Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. Academic rigor meets real-world application in every SMU PRO class, through curriculum developed in consultation with DFW’s leading marketing teams. From my point of view as a marketing professor, this is real value-add,” said Michelle P Lee, Associate Dean (Undergraduate Programmes) and Associate Professor of Marketing (Education), SMU Lee Kong Chian School of Business. Week 4 - Smau Academy | Summer Edition: Digital Marketing, Artificial Intelligence e Open Innovation. Learn from engaging marketing leaders with real-world experience. The exposure to speakers with real-world expertise is the biggest draw. Welcome to the homepage of the Marketing group at the Lee Kong Chian School of Business. Search engine marketing is a proven to be an effective and cost-effective digital marketing technique. 29 07 2019 . A 2018 study also predicts a dramatic acceleration in the pace of digital transformation across Asia’s economies. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. In 2017, about 6% of Asia’s GDP was derived from digital products and services created directly through the use of digital technologies such as mobility, cloud, Internet of Things, and Artificial Intelligence. ... artificial intelligence, e-commerce, digital marketing and data analytics. Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 SMU Academy is the professional training arm of Singapore Management University. Google’s DIGITIZE programme aims to tackle this talent shortage right here in Singapore. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020. ENTRA A FAR PARTE DI SMAU ACADEMY! In this course, you will learn to use the conversion funnel framework to better understand how you can guide a potential customer from awareness stage to the … These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that SMU truly shapes world changers. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. Curriculum: Includes content such as an introduction to E-Commerce, an introduction to third-party e-commerce buiding platforms like Lazada and Shopify, optimization best practices, as well as promotion mechanics and Customer Relationship Management Gain a professional credential with the potential to help grow your career and increase your salary. Number of items in the shopping cart: . Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.. Their courses, workshops, and events, run for two days and tackle a variety of topics. Average annual salary for marketing managers in Texas. Read more. The programme has definitely imparted to me knowledge, confidence and interest in pursuing a career in the digital marketing sector. Here's a rundown of all the options out there, whether you're just starting out or an old timer in marketing. SMU Academy is the lifelong learning unit of Singapore Management University. Having successfully run the DIGITIZE programme for the past two years in partnership with the Infocomm Media Development Agency and Xpand Group, this is the first time Google has extended the programme to undergraduates, with SMU as its first university partner. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Our fast-paced program can be completed in as little as 6 months, though most students complete all of their courses over two terms, or about nine months. Come impostare una corretta strategia di web marketing? Digital Marketing Strategy. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020 . Your business is an unknown entity until it can be found . Singapore Management University All Rights Reserved, Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology, digital’s share of total worldwide advertising will reach nearly 50% by 2020, Volunteer lawyers and SMU students recognised for their exemplary pro bono contribution, SMU bags silver for “Best Content Creation for a Virtual Event” and two bronzes at The Marketing Events Awards 2020, SMU student Joshua Tseng has been conferred the Goh Chok Tong Enable Awards, 3 in 4 caregivers of persons with mental health issues highlight a need for temporary separation from the person they care for, Singapore’s first national survey on caregivers finds, SMU School of Social Sciences Psychology Students bag five research awards including Best Research. The business of marketing is exploding, and Cox is at the forefront. The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students. Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology First cohort of 44 SMU undergrads to partake in … Core course: Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. [Photo: SMU students attending the programme at Google Singapore.]. The practical knowledge that students will gain from this programme enriches and deepens the marketing concepts they learn within the BBM curriculum, and prepares them for the digital marketing industry. Choose elective courses that suit your interests and needs. He is principal at 10 Louder, a marketing consultancy based in Dallas. It focuses on developing digital marketing skills for a new generation of marketers, and training local talents to be future experts and leaders of the Singapore digital marketing industry. Marketing is a dynamic field, and to keep up with the ever-changing scene, we want to empower the next-generation of thinkers who can seize opportunities offered by technology to deliver innovative strategies that will delight and excite customers not just in Singapore, but around the world.”, Third-year business management undergraduate, Nicole Ng, was among the SMU cohort which participated in the programme. This is a series of courses held by the Equinet Academy, approved by the SSG. Grow your career by building and sharpening your digital marketing skills. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. “Our students are excited and privileged to be part of the DIGITIZE programme. Modules conducted at SMU Academy a) Digital Marketing This is expected to surge to around 60% of Asia GDP by 2021. Approfitta allora per continuare il tuo percorso formativo con Smau Academy | Summer Edition. 31 07 2019 . Acquire an in-depth understanding of how social media can be a resourceful guide to relevant target market in every stage of the conversion funnel, from awareness to the accomplishment of your predetermined objective. Through the programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games. Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks. Digital: Fastest Growing Field of Marketing. Sei già sotto l’ombrellone? Top job titles include digital marketing manager, sales executive. Visita il nostro sito corporate www.smau.it. She is also a trainer and consultant in marketing. Learn how to leverage digital to grow your brand and audience while optimizing strategy and processes. Consumers’ habits have changed drastically with technology and businesses need to constantly evolve skill sets along with it. With its pillars of Financial Services, Human Capital, Leadership & Management and Technology & Intelligent Systems, it leverages SMU's reputation and linkages to prepare our To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. Over the years, Patricia has advised and consulted companies in brand management, consumer behaviour, digital marketing, market research and services marketing. Singapore 188065, For media enquiries, please email to newsroom [at] smu.edu.sg, First cohort of 44 SMU undergrads to partake in a four-month internship, © Copyright 2020 Singapore Management University. It has made near instantaneous communications and updates available to the masses. SMU working with 8 firms to offer courses for mid-career PMEs under SGUnited Skills programme. The topics covered are crucial for a marketer in today’s context, and are effective in shaping our mindset to be user-centric in terms of ads placements. For general inquiries pleas… Lithan Academy – Professional Diploma in Digital Marketing Lithan Academy is part of Lithan Education, which has 6 campuses spanning Asia. google’s digitize academy@smu programme trains smu undergraduates in digital marketing & advertising technology The digital media sector is one of the fastest growing industries in the world. Developing a workforce of digital talents is thus imperative for our economy. Disclaimer: I’m from NEXT Academy, SEA’s Best School for Digital and Tech skills, and YES, we do offer Digital Marketing Courses. Upon its completion, you will be awarded a transcript and 0.5 CU as part of SMU's Master of Science in Communication Management. Digital Branding is a two-day program designed for SME business leaders and start up entrepreneurs to gain an end to end perspective of digital marketing process, acquire practical knowledge and tools to optimize growth. CANDIDATI COME SPEAKER. Her main research interests concern social influence and how it shapes (and is shaped by) consumers and marketers in the context of digital marketing. Projected increase in employment by 2024 for marketing managers. Visita il nostro sito corporate www.smau.it. These funded full-time training programmes range in 4 different disciplines in Media, Digital/Social Media Marketing, and Online Content Creation. The requirements of the Marketing Major: Completing a marketing major at SMU involves taking six courses. In questo quinto appuntamento parliamo di cloud hosting, di strategie di marketing integrato e di tecniche di lean e agile management Stay on top of this fast-moving field with knowledge and skills from industry leaders who will share tried-and-tested tactics for success. The digital media sector is one of the fastest growing industries in the world. Students must complete the programme within 12 months. The SGUS Programmes offered by Singapore Media Academy are designed to provide jobseekers with training to boost their employability and competitive edge. Marketing well on social media is essential for every marketer today. Harness the rich marketing potential of social media in the digital marketing arsenal. Thought I’d chime in since no one’s answering here. Stephanie Davis, Country Director for Google Singapore, said, “Going digital is the way forward. Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 You will learn how to leverage the conversion funnel framework to work to your advantage. Patricia Lui is a lecturer of marketing at Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). We are a team of 16 full-time faculty members and an Area Administrator, committed to the creation of knowledge through scholarly research and the nurturing of students to become effective marketers and responsible future business leaders. Hai ancora 5 settimane per acquisire nuove competenze e stare al passo con gli ultimi trend in ambito digital. Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. 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